The HEROES SELECTION are a series of hints and tips on how to achieve more business. Over the coming weeks we’ll give you this essential information to unwrap!

To begin with here’s the first of our HEROES…enjoy!

EMAIL MARKETING

Isn’t email somewhat dated given the explosion of the use of Social Media?! Absolutely not!

Email marketing works and there are a huge number of surveys that have concluded as such. For example, the recent Digital Marketing Outlook Survey from the Society of Digital Agencies revealed that 70% of brand marketers planned to invest in email marketing.

I’m not going to throw a load of figures at you but to summarise, as long as constructed in the appropriate way, then email marketing can work because it can be targeted, it builds relationships and can drive direct sales. 

There are a number of things to consider when building an email campaign but here are a few points to get you started: 

• PRIORITY 1! Don’t just try and sell on your first email to any prospect! Give valuable information, advice and tips so you build your reputation and credibility. Build that relationship for the long term.
• Now get personal…Build that relationship – by personalising your email to the recipient will increase both the amount that the email is read and, if pertinent, the click through rate.
• Which day of the week?! May sound a little crazy but it’s been concluded that the best days of the week to send out such communications are Tuesdays and Wednesdays! (see Smart Insights) “WHY?” – I hear you ask! Well, it’s all to do with the proximity to the weekend! Midweek and people are more likely to be receptive to such emails. This may of course depend on who your target audience is aswell!
• Be consistent! As long as your audience have signed up to regular newsletters then ensure that your newsletters are standardized with their look and feel as this will strengthen the brand awareness. In addition make sure the email is distributed at the same time and day, regularly.

So there’s some food for thought to get you started! 

Please add your comment and links to any stories related to Email Marketing – perhaps you had a successful campaign for your business, do let us know. If you need help then also drop us a question.