In our previous Blog we spoke about how businesses can ensure their email marketing newsletters are specific to their recipients – the last thing any business wants is to be considered as a nuisance and as such lose potential valuable custom!

As well as considering those ideas previously provided in respect to how to manage the content of your newsletters, we wanted to offer some additional thoughts on what type of varying content you could consider inserting in to your newsletters.

• Advice – much like we find ourselves writing this email marketing blog to help our business associates, why not write some content that will help your clients with relevant problems.
• Top 10 Tips – why not provide a list of succinct tips that offer help to customers or associates on a product or service. Look out for our own Top 10 Tip list in a forthcoming Blog!
• You’re the Expert….so why not offer your opinions on relevant news topics, industry developments.
• Case studies – what projects you’ve recently been working on or perhaps completed. Show images of the work or even obtain recommendations from the client. As well as great advertising for your own business your client gets some free advertising for themselves!
• “It’s beginning to look a lot like Christmas…” – consider forthcoming holidays and dates and whether able to tailor some content around these such as Easter, school summer holidays, Halloween…..
• Customer feedback – why not give your customers the opportunity to offer their opinions or feedback. Obviously this is valuable information but could in turn produce some further content.
• Day in the life…– why not ask a colleague to write a piece about their working day or even interview them.

The list above just skims the surface of possibilities but hopefully it will help to build on the commitment of your customers.

Email marketing is all about building relationships so take this information and go and add value to your customers inbox!