Welcome back! Here’s Part 3 of our Heroes Selection of top tips. Please get in touch with any feedback you may have!

Serious thought and consideration needs to be put in to the creation of a successful website. If not, then a poorly considered website could actually do nothing but harm a business by creating the wrong perception of the service/product that is to be received! 

There are a large number of factors that need to be thought-out when creating an effective website, some specific to the type of industry being communicated about! However see below for a few top tips on points to consider.

• “Now where on earth do I find…… ?” – there is nothing more infuriating than trying to navigate through a website and feel like you’re being sent in to a never-ending spiral of impertinent information! You must ensure that your website is easy to navigate and does not put off a potential customer and make them leave your site in sheer frustration!
• APPEARANCE – obviously thought around what a website looks is a huge topic to discuss. A few key elements to consider, in my opinion, are that your website needs to reflect your company, it’s brand and at the same time look appealing and professional. This could be the first impression a potential customer has of your business so make it count! In addition make sure there is a call to action!
• CONTENT – we all know of websites where designers have got carried away with the use of garish, flashing graphics! The content of web pages need to be carefully considered and perhaps used appropriately. Consider regularly updating the text to keep visitors engaged or perhaps using multimedia to create some amusement. The use of ‘Key Words’ in your text content is vital if you are to be found on Google and other search engines. Our advice – use a copywriter to develop the content around key words researched through Google. Make sure you include words that are actually being searched for and not what you ‘think’ is being searched!

So if you plan on creating a new web page or perhaps spruce up an existing one, it is worth considering the points above.

There are numerous other elements to consider aswell as those highlighted but please do let us know your experiences of what works and what doesn’t work for you and your business.