How to Create Engaging Content Over the Christmas Period
How to Create Engaging Content Over the Christmas Period.
Are you thinking about how you can make your social media channels standout over this festive period? Here are our top content ideas for you to explore.
Festive cover and profile photo
Change your cover and profile photo to a festive one to get yourself, your team and your followers in the Christmas spirit.
Your cover photo is like your hoarding. Do you have any information, products and/or offers you could showcase specifically over the Christmas period? Even if that’s not the case just having a festive cover photo with office decorations will do the trick. Similarly, you could add a Santa hat, mistletoe or a snowflake to your profile picture. Make sure you have consistent festive cover & profile photos across your social media channels.
Create a festive offer
Christmas is one of the biggest spending seasons of the year. It makes a lot of sense to curate special offers for the Holiday season. You could influence a sale by creating ‘limited time only’ offers that will instill a sense of urgency in potential customers. Offering FREE shipping (if possible) will definitely push customers to buy from you online.
Create content with a festive twist!
If you are able to get an emotional response from your audience or simply get them excited about the holidays, that’s creating your ultimate engagement on social media.
Get your audience talking. You can create polls on your Facebook page. You could ask people about their favourite Christmas moment, or get them to compare two products in a poll.
If you can somehow talk about food on your channels, then definitely use that to your advantage. Share recipes, cooking tips etc. or get your followers involved- ask them to share their experiences, tips & advice. E.g. you could simply ask – Choose between this or that? Pigs in Blankets or Devils on Horseback?
You could also share tips and advice on decorating your home, gifting & gift-wrapping ideas. Sharing useful information on social media always wins.
Tip- Keep it simple. Research indicates that people generally remember content grouped in three so try and choose three main points and communicate them point wise.
Festive giveaway
Everyone loves a giveaway, especially this time of year! Hosting a festive giveaway can generate loads and loads of engagement on your pages. Just make sure the prize is lucrative enough. You could do an advent giveaway- a prize a day for 12 days of Christmas. Be sure to use consistent images everyday and talk at length about the prize to keep the audience hooked and have them come back for more.
Think of your end goal too, what are you trying to achieve with this giveaway- it could simply be a means to get more people into your FB messenger list or raise brand awareness or grow your email list. This will help you design the giveaway. You could set up a competition with asking holiday related topics or inviting your audience to share holiday specific photos.
Host a festive event
Even though we are living in the digital age, there’s nothing quite like a real event where you get to meet real people! You could co-host an event with a local influencer or a local popular online community. Create engaging invites for this event and you also get to create loads of fun content at the event, which you can share live or later.
The joy of living is giving
The holiday season is a great time to show that you care. You could host a festive event at the charity that you support. Get your local followers involved; ask them to donate blankets and jackets for the homeless. This will potentially generate a lot of engagement on your page and also bring together a lot of people as well.
We wish you a Merry Christmas!
Schedule your Merry Christmas and Happy New Year posts in advance! Think of creating something fun whilst still reflecting the true identity and values of your brand.
Tip- A video will generate more engagement compared to just an image.
Make the most of after Christmas Sales
A lot of people are on the hunt for offers, deals and discounts right after Christmas. Jump in on this and have your offers ready in time for Boxing Day. You could even roll out the offers online on Christmas Eve and Christmas day. You know what people do after their big meal, get online and look at sales!
If you have some content ideas for the festive period, please share them with us in the comments down below! Have a great December 🙂