Fascinating Social Media Facts: Did you know…?

The Addiction is Real!
Social media is not even a decade old and it has completely disrupted the way we live, work and socialise! We’ve put together some CRAZY social media facts! Who knows where we are headed?!

Have a look!

What do you think of these social media facts?

Let us know in the comments down what social media platform you are addicted to and which channels are you using for your business.
Get your FREE SOCIAL MEDIA HEALTH here :

www.mcquare.co.uk/hospitality

 

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Facebook Video Marketing Done Right

Unless you’ve been living off the grid these last few years, you will have noticed that videos are all over social media. Whether it’s friends posting a Facebook live rant, your favourite food blogger sharing a ‘how to make…’ tutorial or your teenager uploading Snaps or Insta stories all day, you can’t deny that video is everywhere!

Facebook users rack up 100 million hours of daily video watch time with experts predicting that by the end of this year,  74% of all internet of all internet traffic will come from video. Cisco predicts that video will make up 82% of the content we consume online by the year 2020.

What this tells us is that social video and Facebook video marketing in particular, should (if it’s not already) be part of your social media marketing startegy.

Here are a few tips to make sure it’s done right:

Content is king

Remember that people are constantly scrolling through their timelines looking for something that might interest or entertain them. In order to catch their eye use compelling visuals and make sure your video is entertaining.

If Content is King, Search is Queen

There are millions of users putting out video content daily. How do you make sure yours does not get lost in the noise? Optimise your video for search using relevant keywords for your content in your video tags, script, title, description and thumbnail. Make sure your titles are catchy and original and that your thumbnails stand out.

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Hook ’em

People generally tend to give a video 3 – 7 seconds before deciding whether to continue watching or not. Make those 3 -7  seconds count. Get your message in early or use those first few seconds on something compelling that will make them want to keep going.

Short and Sweet

Keep your video under 60 seconds. With so much entertaining content to choose from, people’s attention spans are getting shorter and shorter.

Tell a story

People respond best to a story where you start off showing a struggle followed by some sort of triumph. Make sure your videos tell a story. Find out what your target market’s pain points are and show how you can help them overcome those.

Shhh…keep it quiet!

Remember that your audience are probably checking their social media at work, on a crowded train or anywhere else public where they watching on mute might preferable. In fact, research shows that 85% of Facebook videos are watched without sound. Make sure your videos are easy to watch and easy to understand without sound. If your videos have speech, use Facebook’s own closed captions tool when uploading your video.

Re-use & recycle

Cross post your video to your other platforms including your website. Instagram and Snapchat stories are also a great source of content that can be shared to other platforms. Just save them to your smart phone and repurpose them onto another platform.

Pay to Play

Proud of your video? Why not show it off to an even larger audience through paid promotion. Boost the video or use Facebook Ad Manager. Remember though that Facebook Video ads work best for collecting viewer date for retargeting in future campaigns, rather than for conversion goals or for driving traffic to a landing page. This is because you would be splitting activity between clicking to watch the video and clicking through to the landing page. Very important to keep in mind!

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We’ll be sharing more tips soon on how you can boost your views for Facebook Live video.  Scroll down and sign up to get notified when we share new tips and articles to help you grow your business.

Learn how to harness the power of Referral Marketing to grow your business at our next workshop.

How to ACHIEVE and CELEBRATE SUCCESS

I have today returned from an incredible few days in Newcastle in the United Kingdom, where I was attending a conference for Business Networking International (BNI) Directors 2017. So, I thought it was appropriate to share some of the knowledge, tips and quotes that I took away to apply for my businesses.

Before setting of last Thursday, as we should al do prior to attending any event, I had set my objectives for attending as a BNI Director Consultant in the Hertfordshire West Central Region. These were:

  • Learn new processes and initiatives that other leaders have tried and tested, that help professionals make more money
  • Network with over 250 other attendees, both those that I have now know for over 8 years as well as meeting new likeminded professionals
  • Share my knowledge and experience to hopefully add value to others.
  • Have some fun.

I am delighted to say I well and truly achieved all the above and a lot more and if I were to summarise my takeaways in just words they would be:

SUCCESS  |  RELATIONSHIPS  |  SMALL GAINS  |  CELEBRATE

Martine Wright MBE

Following some early morning business networking our event started on Friday with our great host for the 3 days Greg Davies introducing our guest speaker Martine Wright MBE.

A truly inspirational person that shared with us her “Power of 7” following her amazing journey since being injured in the 7/7 bombings in London. A great story to show that “Anything is Possible” and how that event changed her life forever but only through making Choices, Maximising Every Opportunity, Embracing Change, Teamwork, Marginal Gain, My Team Me and the Principal of Belief! WOW what a story and thank you for sharing this with us and I can’t wait to read her new book due out in July. You can actually pre order now on amazon too.

RELATIONSHIPS

The importance of building strong business relationships came through from several speakers including BNI UK National Directors, Charlie Lawson and Tim Cook as well as Phil Berg, Mike Holman and Ewan Sturman on “The Referral Process”. Do you know your staff, your team and what about your customers? Or should we say, “How well do you know them?” Do you really know what they enjoy doing out of work, what makes them tick, do they have any specific goals?

You need to be making time to ask and discover more about them so you can get to know them, help them achieve success too and to be able to also say “Thank You” to them appropriately – by giving them gifts that they like!! And guess what? During the process, they will also start learning more about you too and get to know “why” you do what you do! Put all this together and people will be happier to use and even promote your business to others for you.

SMALL GAINS

We all know that having goals and objectives are vital in business but how many of us have a process to help us achieve them?

Dan Kelly introduced us to his OST approach – Objectives, Strategy and Tactics which he has applied to his business. Your strategy and tactics must be kept simple and realistic and could be based on regular monthly campaigns, each delivering a small increase in results.  Similarly, Julian Lewis as part of his “Do you Zig or Do you Zag” session highlighted how you could set challenges for your team over a period of time but with regularly weekly milestones. He also reminded us that as leaders our role is like a coach and how we can inspire people to achieve. This was brilliantly demonstrated through the short video clip of the “Death Crawl scene form Facing the Giants” I totally recommend you watch it.

https://youtu.be/-sUKoKQlEC4

CELEBRATE

Many speakers talked about how they congratulated and awarded their teams on achieving results and ensured they celebrate their success. And of course, not to forget thanking clients for using our products or services. Why? Because it shows appreciation and motivates people and helps with retaining your clients. People love recognition when they have achieved something.

From a simple phone call or thank you card – of course relevant to something they are interested in through having built your relationship! Invitation to exclusive events to feel like they belong to an elite group because of their achievements, such as Dan Kelly’s Pareto Club in Norfolk and The Green Club of Brian Gates and Kathryn Saggers. Or it could be a financial contribution, small or large, to an external social event or simple gift.

BNI Conference 2017 #BNIDC17

If I were to summarise my takeaway in one phrase it would be:

“Success in business is all about building strong relationships, achieving growth through bite size gains and celebrating every time.”

 This is what BNI helps you achieve! As a member for 12 years, I am truly passionate about the organisation and the way we help other professional businesses make more money as it has done for my mc square marketing business. To find out more about how your business can benefit from the ethos of “Givers Gain” please do get in touch. Wherever you are around the world I can help introduce you to possibly your next biggest client!

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And finally …

I couldn’t end my article without including some inspirational messages from some of the other top speakers I was privileged to listen to. A big thank you to you all for planting that important nugget in my mind to now act on.

“My knowledge is irrelevant without the ability to empower others to take action from it” – Phil Berg

“Ignorance on fire is better than knowledge on ice” – Kathryn Saggers

“The Upward Spiral – A positive ATTITUDE leads to Positive BEHAVIOUR which leads to Positive RESULTS!” – Niri Patel

“81% of employees are motivated to work harder through APPRECIATION” – Peter Higgs

“Get more deeper relationships, not just meet lots more people” – Ewan Sturman

“Leaders do things that followers are not expecting” – Julian Lewis

 

 

 

mc square work hard, play hard in Malta!

MC SQUARE WORK HARD, PLAY HARD IN MALTA!

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We’ve been dropping cheeky hints to Michael our MD, for ages about moving mc square headquarters to his country of birth Malta. This year, he finally took us up on our challenge by surprising our team with a week’s work trip to the beautiful Mediterranean Island. This was not only going to be a team building exercise, but an opportunity to brainstorm ideas and new strategies to develop and take mc square marketing to the next level.

We stayed in the beautifully charming village of Naxxar at Malta Haven,   Michael and Mari’s lovely 3-bedroom holiday apartment. The terrace views were to die for and perfect for out door entertaining, oops working!

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Mornings started early, like any other work day with a run or yoga followed by breakfast and then work on client’s social media accounts.

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Lunch was a lovely, light Mediterranean spread of “Gbejniet” traditional Maltese cheeses and crusty bread, cold meats, fresh vegetables & fruit, olives and a traditional Maltese spread called “Bigilla” (drooling just thinking about it) that we absolutely fell in love with!

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The afternoons were our time to enjoy the best of Maltese sunshine and sit on the roof terrace to work on mc square. This was our time to collectively come up with ideas on how to take the business forward and how to enhance our existing service, experience and product offer for our clients. Michael started the week by sharing his learnings from his recent trips to the USA, particularly his business development programme with Asentiv. He also took the time to find out from each member of staff what our personal and career objectives are and how he, Mari and the company could help each of us achieve these over time. This was a wonderful way to bond as a team as well as contribute to the future and growth of the company.

We also invited Keno Ogbo, our expert Web Developer on our trip, which helped us understand how we can further integrate our online / digital strategies for our clients. This included developing our Sales Funnel processes and creating Landing Pages that convert into leads from our Facebook Advertising we manage for our clients.

We’re glad to say we’ve come away having achieved a hell of a lot, including setting out the following:

– improved and more efficient ways of working to be bale to give even more for our clients

– new services and packages for that are going to help existing and new clients work achieve the results they want.  This included a greater focus on Social Media Coaching and for Michael Cuschieri to develop his public speaking and Referral Marketing Training programme

– ways in which each team member can utilise their individual talents to successfully grow mc square and help our clients grow their businesses

– a clearer VISION for mc square and ways of achieving our goals

We would like to thank Mari and Michael for planning and organising this fabulous mc square Malta experience. It was an AMAZING experience, one that we will never forget and one that we will always cherish. We thoroughly encourage business owners or employees, to ask your boss to take time to work “ON the business, not just IN the business”! We’re now waiting to hear dates of our next trip!

Of course, we couldn’t visit Malta and leave without seeing the best of what the island had to offer, and Michael and Mari were wonderful hosts and tour guides.

Here are some photographs from our week in Malta!

Enjoy!

Tadiwa & Shirin

Taking a break from work in the beautiful town of Valetta
Taking a break from work in the beautiful town of Valetta

 

These Maltese pastries were worth the extra pounds of weight gained
These Maltese pastries were worth the extra pounds of weight gained

 

A beautiful view of Naxxar at night form the Malta Haven roof top
A beautiful view of Naxxar at night form the Malta Haven roof top

 

Stunning view of Valletta Harbour
Stunning view of Valletta Harbour

 

Stunning view of Valletta Harbour
Stunning view of Valletta Harbour

 

We couldn’t leave without posing to take a photo with our hero Einstein
We couldn’t leave without posing to take a photo with our hero Einstein

 

Talking mc square strategy on the beach. Not a bad office view…
Talking mc square strategy on the beach. Not a bad office view…

 

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So…is your Marketing working? Do you need help? Contact us and let’s work together to get you the results you need.

It’s very noisy out there!

TWITTER LIST

Do you make LISTs of things…….. To Do, To BUY, To SHARE, PEOPLE TO INVITE, BIRTHDAYS……

Let’s face it we all probably have in the past or still do, write lists of things do etc. Why? Probably because it makes us feel better planned, helps us know what we have to do, helps us see what we have accomplished when we tick things as done!

But don’t Lists just make things easier for us to read or manage our time? So are you applying this rational thinking to your social media activity, specific ally on Twitter? Creating lists on twitter is all about helping you cut your way through all the noise in your timeline. Let’s face it do we really want to read every single tweet from all the people and businesses we are following? The answer I believe is a BIG NO!

So that’s were Twitter Lists come in. You can create lists of people who are important to you and who you really want to know what they are Tweeting about.  You simply first decide on the different types of groups of people you want to keep any eye on. Some of these could be; your clients, competitors, networking group, industry influencers, local influencers, delegates attending your course or workshop and of course target clients.

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Once you decide on a list you simply find these people/businesses on twitter and add them to your list. This is how you do it. Screen shots based on setting a list up on your phone, as surely that’s where you use Twitter from , right????

Settings > Lists > + > create list

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Give the list a name eg Local influencers and add a short description (optional)

Now decide if you want this list to be private or public. If you don’t want people to be able to see your list, ie it may be a list of clients keep it private. If you are happy for people to access the list and see who is on there then make it public. Anyone you add to your public list will also be notified that you have added them to your list.

Congratulations, you’ve created your list!!!!! Oh but now is the important part, you need to add people to it!

In the search bar type the account name you wish to add

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Select the person and then search for another person or account and keep going until you have the list of people whose tweets you want to read

Top #mcEinsteinMKT*: Write/type out a list of people you think would belong to this “List” beforehand. This will make it easier and quicker to then search and add them, rather than thinking on the spot.

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Once you have added everyone you wanted, at this moment, click “Done” and you’re off. So now next time you go on your twitter feed simply go into settings and lists and select the list whose feed you want to read, by simply tapping on your chosen list.

You can then just scroll through their tweets and ONLY their tweets – NO OTHER NOISE!

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Will this make your Twitter life easier? Let us know how you get on with Phase One of “Twitter Lists” Tweet us @mcsquareltd. We will also then help you further on how else you can use this great often not widely used feature of Twitter in future blogs so it may be worth subscribing to our blog and be notified.

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Have an amazing day or evening depending when you are reading this social media news article.

*mcEinsteinMKT – these are our Einstien “Must Know Takeaways” we always share especially whilst delivering social media training workshops and key note sessions.

 

KISS and get Engaged!

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When it comes to getting your message across on social media first impressions and time are crucial. Remember, people reading your posts, tweets and updates are probably doing so while they are on their break, in between TV programmes or chilling out. They probably have very limited “TST”- Thumb Scrolling Time!

 

So how do we help them and get their attention? Think KISS and I’m not talking Heavy Rock band or using your lips! I mean make sure you “Keep It Short and Simple”.

 

So here’s my short lesson on Kissing! – think of it as if you are on your first date maybe.

  • Grab their attention with a great image that stands out. (Make sure you look good)
  • Then get a short Punchy Headline or Title. (Maybe even your chat up line?)
  • Now for the main body of text. Get straight to the point and explain briefly what it is you are trying to say in as little words as possible. Don’t give it all away in the post (Be careful here and don’t bore the person but definitely don’t go for the smooch straight away!)
  • Decide what you want the reader to do and add a clear CALL TO ACTION eg Understand how here (You know what they like so suggest where you can go for your next date)
  • Now add a link to your blog, landing page or source of the full article (give them the full address of where you will meet and your telephone number – again just in case they forgot it!)

 

Einstein’s KISS Formula:  KISS = (H x 6) + (T x 50) + CTA22

 

For reference: H = Headline | T = Text | CTA = Call To Action

 

So when it comes to social media and potentially other marketing or promotional activities, just KISS and who knows, you may get ENGAGED with your audience! Enjoy!!!

 

Have you seen or read any good examples of KISSing? Please do feel free to share them with us on our Facebook page or add links in the comments below.

Weapons of Mass Distraction

 

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Image via: http://www.flickr.com/photos/x1brett/3902547287/

16 ways to be more productive in life and on social media

Social media is synonymous with procrastination, distraction and is the very medium through which you get sucked into the vortex of cute animal photos, GIFS and videos. 5-minute breaks often turn into 50-minute catastrophes and you end up feeling like s***e. No wonder the social media channels are often described as ‘Weapons of Mass Distraction’. Does this sound familiar to you? Don’t worry because you are not alone and here a few (16 to be precise) techniques, tips and tricks that will help you find your way back to your actual work on social channels.

This one we have all heard many times before. It is an oldie but a goodie. De-clutter and tidy up. Clean workspace leads to a clean headspace.

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Start your day with setting the intention of getting things done. Sounds obvious but it helps. Creative visualisation in the morning before you start can be very helpful. Don’t be intimidated by this. A little practice and persistence goes a long way. Here’s what you can try. Visualise your perfect day at work. See yourself slaying those Facebook adverts, Instagram posts, tweets and videos. Picture yourself as superman/superwoman at work. Get creative with your intentions and visualisations. This definitely works!

Start with the toughest task at hand. A lot of people leave the toughest tasks till the very end of their day and then invariably end up staying at work till much later. Try and finish what is the most annoying, the most difficult task at hand first thing so you can face the challenge head on with a fresh mind, body and intention.

Don’t get caught up in your emails. Chances are that if you start replying to your emails, you will end up wasting a lot of precious time from your day. Like mentioned in the previous point, tackle the most difficult tasks first. Once you have made a head start with your work in the morning, allocate specific time during the day to your emails and stick to that.

Don’t have the will to put your phone on airplane mode? Turn off any distracting sounds such as email, SMS, Whatsapp and other alerts. These are major distractions and can wait.

Don’t get over ambitious with your To Do Lists. Stick to 4-5 major things to accomplish during the day. And do them wonderfully well. A big to do list might be good to look at but brings about nothing but overwhelm.

Try the Pomodoro Technique. It is where you work on a task at hand for 25 minutes and then take a 5-minute break. The reason behind this is that taking frequent breaks keeps your mind fresh and focused and you have something to look forward to at the end of your task. Find out more about Pomodoro Technique here.

Take breaks from Social Media. But don’t start watching YouTube or looking at Instagram pictures. Take breaks from your screens- breathe, step out, stretch, and move. This is great for refreshing, energizing and refueling the mind.

Don’t have a gazillion windows/tabs open at once. This is nothing but a recipe for disaster. And this also brings me to the next point which is don’t try and be a multi-tasker.

Don’t multitask. Finish what you have at hand first and then move onto your next assignment. Various studies have shown that multi tasking does not make you more productive. You are better off finishing one task at a time with full focus & energies on it.

There are countless social media channels out there and being on each and every one of them impossible and impractical. Don’t get overwhelmed, you just need to identify what channels are best suited for your business and then stick to those channels and put great quality content on those channels.  If you would like us to do a blog post on how to choose the right social media channels for YOUR business, then be sure to leave us a comment down below and we will get working on that.

Plan, schedule, automate and dashboard it. Plan your content in advance and then schedule it. There are various apps and softwares that you can invest in to help you manage all your social media platforms from one point of control and effectively. Hootsuite, IFTTT & Buffer are just a few that you could try.

Repurpose your content. You don’t have to spend hours trying to create fresh content every single day. It is totally acceptable and necessary to repurpose your content. Sharing and re-sharing your content at periodic intervals helps reach more and more people over a period of time and it also saves a lot of time that you can then spend on other areas of your business.

Sharing is Caring. Despite all your plans & scheduling, there will be days that you will be struggling. Make your life easy by sharing other people’s content. Social media is all about building relationships and belonging to the community. There is no better way to get to know other key players & influencers.

Plan, Plan & Plan. Try and work at least 3 months in advance. Plan your photos, posts, articles and videos i.e. content around the calendar keeping important events, festivals, holidays, your dates etc in consideration. Then schedule them in. Voila. That’s the way to do it.

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Get everyone involved. If you are a business managing your own social media, invite in your office staff to participate. This will make sure you have plenty of content going and it also helps curb monotony in your content. It’s all about team effort after all, isn’t it?

Which tip resonated the most with you? If you found this article useful, don’t forget to share it with your friends and family. They might be looking out for ways to increase their productivity too.

 

How to go VIRAL? Pokemon Go!

On July 6th a digital phenomenon hit the US, Australia and New Zealand. It was the resurgence of what was once a hugely popular card game back in the nineties – Pokémon. Only this time, it had returned in the form of the mobile augmented reality game Pokémon Go. Just over a week later, the game had doubled Nintendo’s market value to £23.5 billion, putting it back on the map. Now available in 35 countries, not only has the game managed to successfully attract millennials – a target market reluctant to play ball with direct advertising – but it has also re-captured the hearts of its original fans. So how has the team behind Pokémon Go managed to do this in such a short space of time and what lessons can we learn?

While no one could have predicted the speed in which word spread about the game, it wasn’t just luck. There are a number of factors that have helped with its success so far.

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1 – Know your Audience
The right players were onboard from the very start. The game was jointly developed by Niantic, the Pokémon Company and Nintendo. It just so happens that Google is a major shareholder of Niantic which will have helped to take augmented reality to the next level with the integration of Google Maps. Nintendo is also part owner of Niantic, which will have helped with the publishing of the game. In addition, both Google and Apple collect 30 per cent of in-app purchases so they are fully committed to the current and future success of the game.

2 – Be part of their life
Pokémon Go has successfully weaved itself into everyday life. The game uses Google Maps to integrate the real world with its virtual universe, so players have to catch Pikachu and other Pokémon creatures from their phones in real life locations such as pubs and restaurants. While AR has already been widely adopted by brands such as Aldi and House of Fraser, none have succeeded in taking it to this level.

3 – Create demand
Thirdly, by starting in the US, it created a huge buzz around the game. Naturally, the UK wanted a piece of the action, and so rather miraculously, a hack was ‘leaked’ which enabled players to download the game by changing their phone settings. After just two weeks in the US and a few days in the UK, it already had around 21 million daily active users in the US, surpassing Candy Crush’s peak audience of 20 million users.

4 – Plan to monetise
Fourthly, the game generates countless opportunities for local businesses and brands. The team behind the game has been clever not to alienate other sectors and instead, are working collaboratively on various in-game purchases and sponsorship deals. A number of businesses have bought the in-game ‘Lure’ item (which at a cost, brings Pokémon to a specific location for 30 minutes), to drive footfall. Another example is Japan’s McDonald’s which is to become the game’s first sponsor, with 3,000 plus restaurants becoming “gyms” or battlegrounds for Pokémon collectors.

5 – Build a Social Media Tribe
And the icing on the cake is that Pokémon Go is turning into the ultimate social AR game, globally. Last weekend in Mumbai nearly 2,000 people attended the Midnight Pokewalk, with a further 7,800 interested. This Saturday is the Pokémon Go Massive Lure Party in Trafalgar Square, which already has 4,000 signed up and an additional 10,000 interested. Social media is not only a platform for creating buzz, sharing tips and promoting live events, but it’s playing an integral part in closing the gap even further between the game and reality.

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Like with anything that takes off too quickly though, problems with volume arise. In this case, it resulted in a total server collapse. There’s also talks that the ‘three footprint tracking bug’ (which means tracking doesn’t work like it did at the start) was a deliberate move to reduce some of the load on the servers. However, whilst this may have impacted the experience to some extent for existing players, it doesn’t appear to have made much of a dent in the game’s popularity.

So whether you’re a keen player yourself, or you’ve been privy to a few distracted teenagers (or adults) walking into lampposts and the like, the game will reach you some way or another.

Have they got to you yet and what are your thoughts on Pokemon Go?

Visit www.pokemongo.com to find out more or just download straight to your phone

More, More, More – Social Media Masterclass

MORE, MORE, MORE
More Social, More Engagement, More Business!

The Event – 14th July 2016
In today’s business world social media marketing is one of the most efficient ways to market and grow your business. Many companies are already benefiting hugely from this growing channel and it has most definitely become an integral aspect of any successful brand’s marketing mix. The aim of this conference on the 14th July 2016 is to help business stay on the leading edge of our social sphere. Your experience will include the sharing of invaluable social media knowledge and experience that will ensure your company or organisation stands out from your competitors online and helps increase your ROI.

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Who is it for?
• Business professionals already using social media to increase their online presence and credibility but wanting better results
• Businesses that want to step up their social media activities
• Businesses wanting to start using social media and looking for an insight into the most up to date direction to take.
• Business owners and/or their marketing teams.

Avoid disappointment and BOOK your place today.

BOOK NOW

 

Why attend?
If your company is already using social media for your business then you will know how quick things change in the social world. Also you may be questioning whether you are achieving the results you had hoped for. Well you have found the right place as we have some great solutions. In addition our expert speakers will be providing you an insight into the latest ways you should now be using social media to generate more business opportunities and leads!

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Our Keynote speaker and event organiser, Michael Cuschieri from mc square marketing has recently attended the Social Media Marketing World Summit in San Diego, the largest gathering of social media who’s who in the world. Together with over 3200 delegates (only 41 from the United Kingdom!) he listened and soaked up the expert knowledge from these thought leaders, which will impact your future social media success in business. He will now be sharing his top insights that were presented from over 100 speakers at this event, including Michael Stelzner, Guy Kawasaki, Mark Schaefer, Kim Garst, Gary Vaynerchuk, Mari Smith, Ian Cleary, Andrea Vahl, Rick Mulready, Jay Baer, Joel Comm, Shaun McBride, to name a few.

Your day is going to be actioned packed with some leading speakers in their field, each focusing on one aspect that you truly need to be embracing to stay ahead of your competitors. You will leave with practical and quick win ideas that have been proven to give success. Easy to use and refer to guides on how to implement your learning. Presentations will not be just death by PowerPoint, but interactive and you will also have the opportunity to speak to speakers during the day.

Oh we’ll have a bit of fun too! Table Tennis, Pool, Table Soccer will be available throughout the day at breaks thanks to our amazing venue Rileys Sport Bar. While our masterclass sessions will be held in a private meeting area all delegates will also have access to the venue’s wonderful leisure facilities.

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What’s on offer?
So what will you get from this amazing event:
• Pre Event networking via exclusive Facebook Group for speakers and delegates
• A warm welcome from our event team and speakers
• Tea, coffee and pastries on arrival
• 5 Masterclass sessions delivered by expert speakers in their areas of expertise
• Tea & coffee and biscuits throughout breaks
• Lunch
• Plenty of networking opportunities with other professional businesses and speakers
• Drinks & Nibbles at the end of the day courtesy of mc square marketing
• Workbook to compliment sessions and write your amazing tips and advice you will be hearing
• At least 1 new golden nugget of advice to help your business
• Access to presenters’ materials post event (where available)
• List of delegates attending and their social media details
• Potential business opportunities through networking
• Free gift

Sound like there’s a lot on offer? Yes there is, but we just love sharing our knowledge, so book on today.

BOOK NOW

 

Outline Sessions

Session 1: Social media Overview, Statistics and HOT NEWS and TIPS from Social Media Marketing World 2106 San Diego #SMMW16

Session 2: YouTube Video advertising and how you can do it cost effectively with tips and tricks from Amy McManus

Session 3: Snapchat is not just for kids! Find out how top brands and businesses are already using and why you need to get on board from Dan Knowlton

Session 4: Websites and the importance of how you should use your website to capitalise on the traffic being driven from your social channels and how you can measure success from Keno Ogbo

Session 5: Facebook adverts. You need to PAY to PLAY! How to use Facebook Ads to help generate TARGETED Leads and enquiries into your sales funnel from Michael Cuschieri

Session 6: Live Video – How to use it for your business, what equipment you need, how to do it and when. Speaker TBC

Please are limited so book your seat NOW!


Cost & Times
Delegate rates for our 1 day More, More, More Social Media Masterclass Sessions London is ONLY £145 (+ VAT), though Early Bird prices can apply, currently at £97 if booked before the 24th June 2016

Discount
Get 10% off course bookings if your organisation is a registered charity or if you have 2 or more staff attending we can offer a discount (not applicable to Early Bird pricing).

BOOK NOW


Your More, More, More Masterclass Ticket (inc vat)
Full Name
Email Address



Times
Thursday 14th July 2016
09.00 – Doors open for registration
09.05 – Open networking
09.45 – Masterclass Sessions commence
16.30 – End of Masterclass Sessions
16.35 – Drinks and nibbles + Networking

The Venue
Rileys Sports Bar, 80 Haymarket, London SW1Y 4TE
Nearest stations Charing Cross and Piccadilly Circus
Telephone: 020 7930 0393


Future workshops
Social media Strategy – Developing a strategic approach to maximise the business opportunities available from Facebook, Twitter, LinkedIn (Intermediary Level) ½ day – Register your interest here

Getting Started – Introduction on how to use Facebook and Twitter for your business (Beginners level) ½ day – Register your interest here

In-house courses
If you require, we can arrange to have this event or other bespoke social media workshops delivered either at your location or any chosen preferred venue. Please ask for more details here or call our office to discuss.

Further enquiries
Twitter: @mcsquareltd  |  Facebook: mc square marketing
Phone: 020 8367 5659
Email: [email protected]
www.mcsquare.co.uk

Top 10 Tips when attending a conference

marketing tips

What do I take with me? How will I remember what speakers say? What do I say?

Attending a conference or exhibition as a delegate is a great opportunity to learnnetwork, meet new people and start nurturing business relationships with existing contacts. It can also be quite daunting, especially if it’s your first conference within your industry or company. I certainly felt like that when I attended my first national BNI conference many years ago and have since then attended at least one a year including internationally to San Diego for Social Media Marketing World (#SMMW18).

Over the years I have learnt an incredible amount on how to maximize the opportunities you are faced with at such events. Many through observation as well as speaking and asking colleagues that are fantastic at getting results. They come back buzzing and proud of the amount of people they themselves have actually helped, as well as being delighted with the amount of business opportunities they potentially initiated for their company. Too many people to mention individually, but let’s just say BNI (Business Networking International) members and the organisation’s team have helped significantly! Thank you to all.

      
So here are my Top 10 Tips to consider when planning to attend a conference. In this case a few specific tips for those attending the BNI UK & Ireland Conference in Dublin in June 2018.

  1. Have a list of your SPECIFIC Top 10 ideal clients you would love an introduction to. You simply do not know who you will meet that may know them or may be able to introduce you to someone that does.
  2. Ask fellow members in your chapter or Director Consultants (DCs) in your team, who they would love an introduction to. Again you may be able to find them that introduction through conversations you will have with other DCs, Area Directors (ADs) and Executive Directors (EDs). It’s all about helping others and Givers Gain.
  3. You will be using your smartphones and iPads / tablets continuously and your battery will drain very quickly! Bring your mobile devices chargers and consider bringing extra power pack . Maybe also a small extension lead to be able to charge more than one device, remember sockets may be limited.
  4. Delete some photos and videos from your phone to create more memory space to enable you to take photos of slides or record videos.
  5. Consider bringing an iPad/tablet or laptop to make the scrupulous amounts of  notes on straight away, rather than writing them on notepads and then having to try and read your rushed hand writing to type them out when you get back to the office.
  6. Plan at least a morning out of your diary, post conference to be able to follow up on meetings and learning from conference and put an Action Plan together. You will definitely not be action EVERYTHING YOU WILL LEARN immediately. You will need to prioritise. I definitely found this useful after my second conference.
  7. You will probably collect lots of business cards. Maybe consider downloading an App to scan and input them when you get back to your hotel room. I use Camcard which I find very useful and user-friendly Bring plenty of business cards with you!
  8. Look thorough the attendees list in advance and pick out those who would be good to talk to. Look them up on social media LinkedIn, Facebook, Twitter or Instagram! Then start engaging with them through the relevant channel. Start building a relationship and then try to arrange a 121 meeting in advance.
  9. When you’re at conference embrace social media activities by tweeting posting and videoing. Remember the “Hashtag” is #BNIDC18 or #BNIMD18 (Members day) and have some fun by posting photos of the sessions and the speakers and of course a few selfies!
  10. Oh and DON’T FORGET YOUR LAPEL PIN!

Do you have any routines or advice that you would add to this list that have worked for you in the past? Please feel free to add them as a comment below.

Just in case you are reading this and wondering what BNI is all about, please do get in touch. I can share with you how the organization has, over the last 14 years, contributed up to 81% of my business at mc square marketing. It has helped me get from the one man consultant to now leading an amazing team, who I call my Social Media Geniuses. Get in touch to find out how it works and can help your business too.

Want more TIPS?
If you’re attending the conference in Dublin, come and see me on the BNI SUDO stand and ask any questions re social media for both BNI and your business.

If you want to read more tips and advice on networking, social media and marketing these people would be worth following on Twitter:
BNI UK & Ireland – @BNI_National and Facebook – @bniukandireland
Ivan Misner – @IvanMisner   Charlie Lawson – @CH_Lawson
Phil Berg – @PhilBerg88   Michael Cuschieri – @mcsquareltd